Content strategy for technical communicators: what happens to my doc plan?  Clip to Evernote

by: Larry Kunz

The buzz about content strategy has never been louder. During the past few weeks we’ve been treated to a whole gamut of views about content strategy.

There was Tom Johnson’s characteristically thoughtful analysis of what content strategy is and is not. Rahel Bailie showed that content strategy isn’t just about web content. The staff at Johnny Holland gave us a week-long series on common issues surrounding content strategy. We even had a great conversation that started with an editorial error.

There’s no doubt that, as Tom said, content strategy is gaining momentum.

While there’s still discussion about how best to define content strategy, I think that most everyone agrees on a couple of key points:

  • A content strategy is, well, a strategy. A strategy, by definition, provides an overarching framework within which specific actions can be planned and executed. A strategy gives purpose to every action, but a strategy is more than just the sum of the actions. It’s not tactical: for example, it doesn’t dictate things like how a style sheet should be coded (although it might contain broad guidelines for how the styles should look).
  • A content strategy should be broad enough to encompass all kinds of content: content from all over the organization, as well as (increasingly) from the user community; and content that can be distributed in a variety of formats.

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Reflections on DrupalCamp Toronto 2010, part 1  Clip to Evernote

Last Friday, I attended day one of DrupalCamp Toronto 2010, an unconference for Drupal enthusiasts. Drupal being the popular Open Source Web content management system.

To say that my knowledge of Drupal is basic is being generous. So I thought attending DrupalCamp could help expand that knowledge. While I didn’t attend any of the more technical sessions (they were on Saturday, when I couldn’t attend), the sessions that I did sit in on gave me a good idea not only of what Drupal can do but also how to plan an implement a Web site in Drupal and (important to me) how to more actively participate in an Open Source community.

Here’s the first part of a longish report on what I heard and saw.

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