23 Nov
Posted by Scott as authoring, content, opinion, technical communication
Back when Aaron and I worked at The Company That Shall Not Be Named, I was notorious for butting heads with the technical editors at head office. The cause of those situations wasn’t ego or a misguided urge to be a troublemaker, though.
My problems with the editors revolved around their attitude towards The Company’s rather large set of style guidelines. The battles weren’t always pretty.
While style guidelines can be useful for maintaining consistency across a set (or several sets) of documentation, the editors that I worked with viewed the style guidelines as sacrosanct. Any deviation, no matter how small, was punishable by a nasty email and a sharply worded note to the offending writer’s manager.
I see style guidelines as being just that. They’re guidelines, and aren’t and shouldn’t be set in stone. 
In theory, a set of style guidelines should cover every eventuality that a writer encounters. In practice … well, reality has a way of tossing a wrench into the works. To deal with reality, you need to step outside those guidelines once in a while.
That might mean using a more user-friendly word or term (say, choose and not select). Or it could involve adding another level of bullet list or indented text.
Sometimes, technical communicators fail to remember that we’re not writing documentation for ourselves. And we’re definitely not writing it for our technical editors (if we have them). The documentation is for the people trying to use the software.
My argument then, as it is now, is that any deviation from the style guidelines that’s transparent to the reader is OK. As long as the integrity of the information contained in the documentation isn’t compromised by these deviations, there’s nothing wrong with ignoring the guidelines.
Will a reader care, or even notice, the use of that instead of which? Does it matter if a list is set using the style ListBullet2 instead of ListBullet2Compact? More often than not, the answer to questions like that is no.
Even the most rock solid set of style guidelines can’t guarantee that documentation will be well written, meaningful, and fit for its purpose. And that purpose is to show users how to get things done in the fastest, most efficient way possible.
In the overall scheme of things, content trumps process. You can’t cling to a process like it’s a life preserver in the middle of the ocean. You must focus on the needs of the user.
Thoughts? As always, comments are welcome.
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9 Responses
Kai
November 23rd, 2009 at 7:43 am
1Interesting post, Scott! As a writer who sometimes edits other writers’ work, I can relate to either side of the argument.
So I tend to a middleground approach which gives both sides their due, if it requires a bit more thought: The style guide is supposed to be a tool, not a torture instrument. Items and rules in the style guide are appropriate not because they there, but because there’s a reason for them. If a writer goes against the style guide for a better reason, that’s often fine.
I don’t quite agree that “any deviation from the style guidelines that’s transparent to the reader is OK”. I know style guides that contain several items that are transparent to the reader, but they help the documentation process, such as reuse, translation (be it manual or automated) or content structure. Again, if you reckon with the reasons behind the rules, you know better when you can bend the rules and at what cost, not just to yourself, but the documentation as a whole.
“What’s more important, content or process?” I think some people in any given doc team are better with one, some with the other. Hopefully, they balance out and appreciate each other’s contribution to the success of the joint documentation.
Scott
November 23rd, 2009 at 8:53 am
2@Kai, good points (as always). My overall impression is that most writers will internalize the salient points of whatever style guide their company uses. It’s pretty much a matter of repeated use. However, strictly adhering to a set of guidelines won’t make your documentation better or more usable.
Milan Davidovic
November 23rd, 2009 at 8:57 am
3Is this really “process”? Looks to me more like “standards”.
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Scott
November 23rd, 2009 at 9:15 am
4@Milan, Darn it! I’m not changing the title …
Ivan Walsh
November 23rd, 2009 at 9:22 am
5Hi Scott,
<their attitude towards The Company’s rather large set of style guidelines
People tend to get defensive when the 'way we always do it' is questioned, i.e. the style guides become an impediment or distraction to getting the material written up.
Their is no magic bullet to solve this, tbh.
I try to save my energy, do the work, and move to the next project. Life is too short.
"You can lead a horse to water…"
Regards,
Ivan
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Scott
November 23rd, 2009 at 11:14 am
6@Ivan, I find that to be easier now that I’m a consultant. But back when I was a full timer, avoiding the distractions and getting on with the work was more difficult than it needed to be. Especially at TCTSNBN …
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Ben
November 23rd, 2009 at 6:33 pm
8The style guides I’ve encountered seem to be written to provide consistency, not really trying to enforce “good writing.” Consistency contributes to usability and clarity, but there’s more. I think a style guide can go only so far to increase the effectiveness of writing; most of the responsibility is on the writers and editors/reviewers.
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Scott
November 24th, 2009 at 8:42 pm
9@Ben, thanks for the comment. I have to agree with you on those points. I’ve been in work situations where a style guide was used as just that: a guide, which helped maintain consistency. But I’ve also been in situation like the one at TCTSNBN where the style guide was the be all, end all. And adhering to it made the writing turgid, wordy, and generally ineffective.
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