Using Twitter in your business

Twitter (and microblogging in general) is one of those activities that’s really polarizing. Legions of people love it — it’s blogging, with immediacy. Others despise it — it’s trivial and narcissistic, and just adds the the static of the Internet.

I sit somewhere in between. While I’m a fairly active microblogger, I tend to focus more on sharing information than telling people what I’m up to. Let’s face it, no one cares that I’m about to make some muffins for my daughter …

Still, many individuals and companies have used and do use Twitter as part of their business. Some use it for networking. Others use it for product announcements, to generate buzz, or to promote a blog post or speaking gig. Actually, there are a lot of ways that businesses can use Twitter.

That’s where this article (and this one) come in. They offer a total of 54 ideas that your company — even if it’s a company of one or two — can use Twitter for business. They even got a microblogging skeptic like me thinking!

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