Yesterday, I received an email from an astute reader of our website indicating that a sample in our portfolio contained unnecessary marketing content in the introduction. He said;
Maybe it should go into some marketing material. You want to list the benefits of a product in its documentation to help explain how to use the product. This sentence seems to be trying to sell the product, which is already done.
The content in question was a single sentence in the introduction of a reference guide. Normally, I would agree in principle that marketing content has little use in a reference guide, API guide, data dictionary, and so on. In this case, however, we included it. Why? Continue reading
