One thing that a number of technical writers and their editors get prickly about is word usage. I’m not (just) talking about the grammar cops who get overly pedantic about using however instead of but or who throw the mental and emotional equivalent of an engine rod when the word that is missing from part of a sentence.
Sometimes the debates about what words to use drag on, get out of hand, and become incredibly vicious. I’ve seen that first hand. And, guess what? At the end of the day, those debates are a waste of time and energy, and are meaningless.
Sit back and let Uncle Scotty tell you a story …
On October 29, I attended the 
The technology we employ to manipulate and manage content is an important aspect of our work, because content is crucial in our role as communication professionals. For years, I have worked with content and the technology that delivers it to readers. I have seen automation of more of our work and I have worked with the changes that have transformed our work.