Note: This post first appeared, in a slightly different form, here.
Content strategy. The planning, development, and management of content—written or in other media. It sounds like one in the long line of buzzwords that seem to assail us daily. And, in the eyes (and hands) of some, it is.
But content strategy is more than that. Content strategy can also be an indispensable tool for anyone who writes for a living — especially anyone who writes in the corporate sector. yes, that includes technical communicators.
Many people either don’t know what content strategy is, or they misunderstand what it’s all about. That’s where The Elements of Content Strategy by Erin Kissane comes in.
Let’s take a closer look at this book.
by: Bill Albing
The technology we employ to manipulate and manage content is an important aspect of our work, because content is crucial in our role as communication professionals. For years, I have worked with content and the technology that delivers it to readers. I have seen automation of more of our work and I have worked with the changes that have transformed our work.
But I continue to wrangle with content, as Scott Abel says, and I continue to learn how to work with the tools of wrangling. I do not apologize for getting my hands dirty and sometimes getting rope burn trying to keep content organized and flowing. But I have, for the most part, been quite successful in working with content and the technology surrounding it. I am not a content strategist and I do not claim to manage the message in the vicissitudes of management.