Note: This post was originally published, in a slightly different form, here.
It’s great to see more and more people, including technical communicators, blogging. It’s a great way to share ideas, techniques, and opinions.
One question I’ve been hearing, and have been asked, a lot lately is What’s the perfect length for a blog post?
And, to be honest, I don’t think there is a perfect length for a blog post. That goes against some of what’s considered conventional wisdom, I know.
Take, for example, what a speaker at a blogger’s meetup told the group. He said that the optimal length of a post is 1,000 words or more. Why? Those posts seem to get more reads than shorter posts.
But looking at the statistics for this blog, and my other blogs, the story is a bit different. And it’s a bit more complex.
If you’ve been visiting this space for any length of time, you’ll have noticed that I vary the lengths of my posts. Some are in the 200 to 300 word range, while others top out at more than 1,000 words.
Guess what? Both get similar levels of traffic. I won’t go into specific numbers for specific posts. I’m too lazy to dig them up, and I’m sure those numbers would bore most of you.
As I’ve written in the past, use as many words as you need to. Don’t try to stretch a 300 word post or article into 1,500 words. It will seem forced and bore your readers.
Don’t worry about the perfect length of a blog post. It doesn’t exist. Instead of focusing on word count, concentrate on making your posts as good as they can be.
Thoughts? As always, your comments are welcome.
Photo credit: patpitchaya